Toy Safety Regulation enters into force

Regulation (EU) 2025/2509 — the new Toy Safety Regulation — enters into force today. It replaces Directive 2009/48/EC and introduces a mandatory Digital Product Passport for every toy placed on the EU market.

What enters into force today

A subset of the regulation applies from 1 January 2026:

• Articles 28–44 on conformity assessment, notified bodies and the new governance framework.
• Articles 49–55 on market surveillance and penalties.

Operators can rely on these provisions in market-surveillance enforcement from day one.

What applies later

The bulk of the regulation — including the DPP obligation for every toy — applies from 1 August 2030. The 4.5-year transition period is designed to give industry time to:

• Implement the DPP on millions of SKUs.
• Remove substances newly restricted in toys (notably certain endocrine disruptors and PFAS).
• Migrate from the Directive's CE-marking pathway to the regulation's.

Foundation guidance

• Start by mapping your portfolio against the new Annex. Several categories have moved into the "requires notified-body involvement" bracket.
• Budget for the DPP as a multi-year programme — not a 2030 rush project.
• Align your data model early with CIRPASS. A toy DPP that shares fields with electronics and textiles will be cheaper to maintain than a bespoke one.

See the toys sector page for the full timeline, data points and open questions.